Nendo wanted to re-interpret the design of the Carrera through an image of “having gone to a local traditional watchmaker to get a chronograph watch repaired, only to find that the elderly proprietor has put on a pair of clock hands from a vintage watch by mistake.” Frankly, at first sight, I was expecting to learn about a rare tribute limited-edition watch to some Japanese manga comics or anime shows, but it turns out the concept behind the TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition is very different.

Well, for fans of the TAG Heuer Carrera, these bold, large, red hands are more than a “small ‘!’ moment,” as the dial and hence the overall appearance of this classic Carrera is changed considerably. Nendo explains its concept as “Giving people a small ‘!’ moment (…) which make our days so interesting, so rich. Thatʼs why we want to reconstitute the everyday by collecting and reshaping them into something thatʼs easy to understand. Weʼd like the people whoʼve encountered Nendoʼs designs to feel these small ‘!’ moments intuitively.” As such, in one of its latest ventures, Nendo has collaborated with TAG Heuer to create a very cool TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition, with a set of highly unusual red hands – not linked to but strangely reminiscent of those unnecessarily large and yet strangely awesome swords flung around viciously by Japanese anime cartoon characters. Worry not, as we shall discover right now that over the last 18 years this Tokyo, Japan-based design company has worked on everything from designing shoe stores through creating graphics and advertisements, all the way to a wide range of products – which happen to include watches. If you are like me, you have heard about TAG Heuer but until now did not know about Nendo. Have you ever wondered what a modern, iconic chronograph watch would look like if it were fitted with hands designed ages ago? No? Yes? Well, the TAG Heuer Carrera Calibre 1887 Time Machine Nendo Japan Limited Edition offers an answer to that fascinating question.

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